How to be Successful Marketing to the New Web 2.0 or to the Social Media Market
Jul 10, 2008 in Internet Marketing, Social Media Marketing
According to the Free Dictionary online the definition of success is as follows:1. The achievement of something attempted. 2. The attainment of wealth, fame, or position. 3. A person or thing that is successful. [Latin successus an outcome]
In order to achieve any of the above criteria marketing to the new Web 2.0 or in the Social Media Arena as we know it today you, first of all, have to know your target audience and what makes them tick. What drives them to spend so much time in the Social Media environment?
What are they hoping to gain from these activities? What are their needs and wants? And most importantly; how do they feel about being targeted as a potential consumer in this situation?
To achieve any level of success with the Social Media Market each of these areas must be addressed in detail. First of all, why do people spend so much of their free time on MySpace or Facebook? What is the lure or attraction of these Social Media sites?
On some of the forums, such as MySun, people go so far as to say it’s an addiction. One female contributor is quoted as saying, “I was addicted to MySpace…wanted to sit there 24/7. I’ve deleted it now, can’t be doing with it anymore, as for facebook…well I’m on there now but I think I’m gonna delete that too….its nuts.”
Another 26 year old female said, “I love Facebook, my sister got me hooked on it. Before then I didn’t see the fuss but now I do. The more you do on it, the more you love it.”
And yet another participant, a 34 year old male stated, “I use myspace to keep in touch with everyone, not addicted though…pop in once and a while, and it’s helpful….found friends from years ago.”
From each of those comments you see a common thread emerging. Two of the respondents mentioned “addiction” and one used the phrase “hooked on it”. All of these people constitute a potential target market, for Internet Marketers, no matter what their reasons for spending so much time socializing online.
So it follows that in order to be successful marketing to this audience the marketer too must spend time online socializing with and gaining the trust of these potential clients. In order to accomplish this you have to be transparent with these individuals. Whatever you do don’t try to deceive them by pretending to be someone you’re not just to gain favor with them.
These people are there to make friends and establish relationships and that has to be the goal of the Internet Marketer as well. You have to respect their environment and their reasons for being there. If not you’re doomed to failure even before you begin.
Secondly what are their needs and wants? In order to determine this, the Internet Marketer must again establish relationships with these people in order to find out what their situation is and what they are looking for at the present time and in the future.
If they aren’t looking for what you’re selling then at least you have made a friend online and maybe the next person will be in the market for your product or service.
Finally how do they feel about being targeted by Internet Marketers in their environment? Again in this situation the Internet Marketer must always keep in mind that these people are in what they consider to be their space, pardon the pun.
You must respect their feelings and approach them as if you’re in their home. The Internet Marketer can be viewed as an outsider or an intruder if they’re too aggressive and lose sight of the fact that they’re on their turf, so to speak.
Finally, along with being genuine in your approach, have fun with it as well. That’s what these sites are meant to be for the most part and if you’re having fun and being honest about you’re intentions then you can be very successful marketing to the Social Media audience online.
So many people have been saying for months now that using the social marketing sites like MySpace, Facebook and the others is a great way to get traffic.
But there’s been a problem and that’s been no one has ever showed you how to do actually do it.
Not only that but a lot of these social sites don’t like you posting your website links and affiliate links all over the place so you can sometimes end up getting blocked or just not getting any traffic.
Well I found myself in the same position - I knew a little bit about social marketing, enough to be dangerous. But the problem was that although I was spending plenty of hours on these websites I just wasn’t getting any traffic or sales.
That’s when I started to look around and realized that wouldn’t it be great if there was a way you could watch how to properly get set up with the social sites in such a way that you were guaranteed to get lots of traffic?
And that’s where Social Traffic Explosion comes in …
… with 8 comprehensive step by step videos it shows you EVERYTHING you need to know about driving lots of traffic into your website and affiliate links from the social marketing sites.
You get to see, on the screen, exactly what you need to do, which buttons to press and which hidden options you need to activate to get your profiles attracting lots of highly targeted leads that are ready to buy from you.
The videos are so easy to follow that you simply can’t go wrong with them and although they cover everything they are fast to move through. You start applying the tactics from them and seeing traffic from the social marketing sites very, very quickly.
You get shown on a guided tour on the best way to REGISTER, CUSTOMIZE YOUR PROFILE and get MASSIVE TRAFFIC from some of the biggest social marketing sites that exist out there.
And the best part?
Using these social marketing sites to get lots of highly targeted traffic is free. Great huh?
Anyway, go and have a look at these excellent videos for yourself;
You know how important traffic is to the life of your website?
Of course you do.
So how about I share with you some of the best ways to get traffic coming into your site using those “social marketing” sites that everyone’s talking about?
WHAT IS SOCIAL MARKETING?
People call it social marketing, web 2.0 or new age marketing but the fact of the matter is - you need to be using the social marketing websites to your advantage because there’s tons of free traffic to be had from them.
The big names like MySpace, Facebook and the rest are not only dominating news stories now and people’s minds they are starting to play a really big part in driving traffic to marketer’s pages online. The problem though is this …
… social sites don’t like marketers! It’s true! So you have to be careful when you are using them that you don’t get banned. The key is to adopt this simple “4 H’s” approach;
Humor
Honesty
Have fun
Help people
As long as you can inject a little bit of humor into your social marketing profile or even just a little piece of who you really are then you will start attracting lots of friends and widening your network.
You also need to maintain an honest approach throughout. No point uploading photos to your profile of P Diddy or Pamela Anderson pretending they’re someone you’re interested in. People want to get to know you so be honest.
Have fun! That’s one of the great things about social marketing is that you can have lots of fun doing it. Meeting new people, learning new stuff and making money from the traffic that you get from it all at the same time.
Also remember to help people. The more you can help people the more they will help you in return. So add useful links and recommendations to your profiles. Point people in the right direction and answer any questions people post on your profile or contact you with.
BUT WHAT ARE THE SECRETS TO MASSIVE SOCIAL TRAFFIC?
Easy. You can find them in this course;
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Social Traffic Explosion shows you how to succeed using the new Web 2.0 or Social Media. It takes you behind the scenes of MySpace and Facebook to show you how to attract those hordes of targeted visitors to your website.
As the article mentions above we all know how important Traffic is to our website so why not explore the most important avenue available today to increase your visitors drastically, Social Media and Social Traffic Explosion.
No one wants to be left behind when it comes to exploring new ways to drive traffic so take advantage of this special offer to make sure you aren’t left in the dust.
This is a great product for anyone who is new to online marketing and looking for ways to advertise and drive traffic that aren’t going to cost them a fortune. A fortune they don’t have.
So be sure to check this out and start your Internet Marketing career off on the right foot with Social Traffic Explosion!
Bob Withers

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