Four Pitfalls Associated with any Social Media Marketing Campaign
Jul 13, 2008 in Internet Marketing, Social Media Marketing
The most recent phenomenon to hit the Internet Marketing scene in recent years is another form of Internet Marketing in its own right called Social Media Marketing. While Social Media Marketing has the capability to drive hordes of targeted traffic to your website there are still some pitfalls involved which you should try to avoid, at all costs, if you want to be successful with your Social Media Marketing campaign.
First of all one of the major targets of Social Media Marketers are the Social Media Websites themselves, for example, MySpace and Facebook. In order to target and market to these sites you have to join and attract friends to your profile page. The first thing to avoid after joining is becoming involved with any of the software available which allows you to send mass invitations to certain groups you may have targeted inviting them to be your friends.
Everyone in the group receives a generic message inviting them to be your friend. If the site owner or webmaster discovers you are using this software you could be banned for life or, at the very least, have your membership suspended for a period of time. This can result in giving you a bad reputation within this community and make it very difficult to build any type of trusting relationship you need to establish for your future marketing activities on this site.
Another pitfall to be avoided is related somewhat to the first one demonstrating how any type of news, good or bad, travels fast within these Social Media Networks. When you approach your Social Media Marketing campaign and any of these Social Media websites you have to do so with the right attitude.
By saying this I mean you have to be open and honest about your intentions. You have to be Transparent. If you try to deceive any of your Social Networks it will usually come back to haunt you which can, again, result in a tarnished if not trashed reputation within these internet communities.
A wise Internet Marketer once told me when it comes to Internet Marketing the more you give the more you receive. This brings us to a third pitfall which, if not avoided, can stall your Social Media Marketing campaign as if it were mired in quicksand. And this is, always be available and eager to offer help and advice.
But don’t offer advice if it’s not requested. If you are available to answer a Blog or Forum question for someone who is stuck in a particular situation and needs help then by all means try to help. This will pay big dividends later on when needed because your reputation will precede you which, in this case, will be a good thing.
A fourth and final pitfall has to do with knowing who you are approaching. In other words you wouldn’t take a trip to Singapore without doing a little preparation and study about the culture and practices of these particular people. You should take the same approach when planning your Social Media campaign.
If you’re approaching communities such as Facebook or MySpace, learn the proper etiquette and above all try not to offend anyone. Especially try not to offend anyone who wields any kind of influence or power over the other members of the community. This too can result in a quick death for your Social Media Marketing campaign.
If you approach your promotion with these four pitfalls in mind and put in the necessary planning and preparation as you would with any marketing campaign then you will be much more likely to encounter success with your Social Media strategy.
So many people have been saying for months now that using the social marketing sites like MySpace, Facebook and the others is a great way to get traffic.
But there’s been a problem and that’s been no one has ever showed you how to do actually do it.
Not only that but a lot of these social sites don’t like you posting your website links and affiliate links all over the place so you can sometimes end up getting blocked or just not getting any traffic.
Well I found myself in the same position - I knew a little bit about social marketing, enough to be dangerous. But the problem was that although I was spending plenty of hours on these websites I just wasn’t getting any traffic or sales.
That’s when I started to look around and realized that wouldn’t it be great if there was a way you could watch how to properly get set up with the social sites in such a way that you were guaranteed to get lots of traffic?
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And the best part?
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You know how important traffic is to the life of your website?
Of course you do.
So how about I share with you some of the best ways to get traffic coming into your site using those “social marketing” sites that everyone’s talking about?
WHAT IS SOCIAL MARKETING?
People call it social marketing, web 2.0 or new age marketing but the fact of the matter is - you need to be using the social marketing websites to your advantage because there’s tons of free traffic to be had from them.
The big names like MySpace, Facebook and the rest are not only dominating news stories now and people’s minds they are starting to play a really big part in driving traffic to marketer’s pages online. The problem though is this …
… social sites don’t like marketers! It’s true! So you have to be careful when you are using them that you don’t get banned. The key is to adopt this simple “4 H’s” approach;
Humor
Honesty
Have fun
Help people
As long as you can inject a little bit of humor into your social marketing profile or even just a little piece of who you really are then you will start attracting lots of friends and widening your network.
You also need to maintain an honest approach throughout. No point uploading photos to your profile of P Diddy or Pamela Anderson pretending they’re someone you’re interested in. People want to get to know you so be honest.
Have fun! That’s one of the great things about social marketing is that you can have lots of fun doing it. Meeting new people, learning new stuff and making money from the traffic that you get from it all at the same time.
Also remember to help people. The more you can help people the more they will help you in return. So add useful links and recommendations to your profiles. Point people in the right direction and answer any questions people post on your profile or contact you with.
BUT WHAT ARE THE SECRETS TO MASSIVE SOCIAL TRAFFIC?
Easy. You can find them in this course;
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Bob Withers

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