The Advantages of Radio Advertising as an Offline Medium to Promote Your Online Business
Jul 27, 2008 in Email Marketing
Radio advertising is an innovative way to reach thousands, and sometimes millions of listeners. It is an art and you face the challenge of having a limited time, it’s generally sold in slots of 15, 30, and 60 second duration, to get your message across to your audience.
Therefore, the right things need to be said in order to create a lasting impression with your listeners. An advertising guru once said: “the aim of radio advertising is to sell the sizzle not the bacon.”
Also you have to place your ads at the same times that your target is more likely to be listening. If your customers are late night listeners then it wouldn’t make any sense to run your spots early in the morning.
It is a great marketing tool for helping you promote your online business and is a very powerful medium. It can be a very productive way for a company to use its advertising dollars if it’s done correctly.
Radio advertising usually is more effective if it’s combined with some other form of advertising. For example, print or television ads run in conjunction with your radio campaign. Radio advertising is invasive and persuasive and reaches a captive audience.
Another reason why radio may be advantageous is that your target may not be magazine readers or television watchers and this medium may be the only way to get their attention. Internet Marketers also need to realize that radio advertising is, in some cases, far less expensive than other forms of advertising.
Plus, with the popularity of Internet Radio sky rocketing this offers another audience to tap into and the list of benefits derived from radio is growing exponentially.
Radio advertising is another way to get one’s online business or organization recognized both locally and nationally if that’s your goal. For those entities looking to reach as many people as possible, it is simply another convenient marketing solution.
Another major advantage of radio advertising is that it is inexpensive to produce ads and to place them. This allows small business owners the luxury of placing advertisements on more than one station in a given market.
Direct response radio advertising is a very powerful way to grow your business profitably. According to John Blackledge analyst with JP Morgan, Internet radio advertising was estimated at $500 million in 2007.
Local radio advertising is limited to a specific and contained demographic area and is both considerably less costly to produce and can be narrowly tailored to the audiences of particular stations. Of all the traditional advertising media, radio advertising is the least avoided, according to Canadian media studies.
Offline methods have been shown to be very effective at driving traffic online. If increasing Web traffic is your goal, using traditional media outlets to increase traffic should be a part of your internet marketing mix. Ultimately, you’ll need to weigh the pros and cons to decide whether radio advertising is right for your business.
Why You Should Consider Magazine Advertising for Your Online Business
Magazine advertising can be very effective since the audience is usually pre-qualified. In other words, if you are advertising for a home based business opportunity you would put your ad in a home based business magazine.
Therefore, everyone that sees your ad is “qualified”. Also, most people buy magazines from news stands, which indicate they are interested and willing to spend money There are multiple ways you can advertise in a magazine such as a full page, half page, or quarter page ad. You can also choose to use the classified section.
The key is to be consistent. If you can’t afford to run a full-page ad for 6 months then don’t do it. Run a less expensive ad like a quarter page ad or classified ad for the full duration of 6 months. Consistency is the key in marketing.
Every magazine will have what’s called a rate card. This is where you will find the cost to advertise in the magazine. Don’t pay the full amount shown on the rate card. You can always negotiate a better deal, for example, if the magazine is close to their deadline and need some more advertisements they will give you a better deal.
Your first consideration should be, “What should my ad look like?” This is a very important question because you want your ad to stand out from the crowd. The first step to reaching this goal is to write a very eye catching headline.
Keep the ad fresh and lively by using action words and not using long winded sentences. This is where the KISS principle should apply.
Don’t lose sight of your ultimate goal which is to get your target to your website. Buy some magazines and look through them to see what advertisements catch your eye. What did they do differently? What did their headline say? What was the layout like? You will learn more by seeing what successful advertisements look like than by reading about it.
Once you have an idea of what your ad will look like you can go to http://Elance.com and post your project to have a designer work on it. This is a website where professional designers can bid on your project and you choose the one you like. Usually you can get quite a good deal.
Remember, your ad copy is the most important part. Think long and hard about what you are going to say, what words you are going to use to draw the reader into the piece. Try writing different headlines and pick the one you like best. Here is a list of some very powerful and emotional words that you can use when writing your copy:
Discover, Easy, Money, Fast, Proven, Secrets, Revealed, Power, Save
Make sure that you request to have your advertisement show up on the right hand side. It has been proven that you will get a better response. Here are some magazines that you might want to consider advertising in:
Entrepreneur Magazine http://Entrepreneur.com
Home Business Connection Magazine http://hbcmag.com
Home Business Magazine http://homebusinessmag.com
Opportunity World Magazine http://opportunityworld.com
Small Business Opportunities Magazine http://sbomag.com
Get Rich At Home Magazine http://sbomag.com
There are many more magazines you could consider such as local publications. Finally, do your research and choose the one that best suits your needs.
How to Write an Effective Sales Letter
Sales letters are a low cost way of promoting your products or services online and can be one of your most effective promotional tools. Sales letters are those long scrolling web pages that help sell products and services online and are a low cost advertising medium that can have you realizing high profits.
Many sales letters are thrown away without being read simply because they appear too complicated and too wordy. Wordy sales letters are too much trouble to read and tend not to hold the attention of the prospective client.
Because the vast majority of sales letters are sent as a follow up to a previous encounter, you should have sufficient information to thoroughly tailor your script to that particular target. Your sales letter has to be sharp, persuasive, and effective because powerful sales letters are your conduit to a larger customer base and increased profits.
Don’t worry too much about the writing style, since sales letters are written with the idea in mind of converting prospects into customers and not with the idea of winning creative awards. Successful sales copy is generally more specific and aimed not at the world at large, but aimed at a specific sector or target who have been interested in the past or who require a specific product.
All good sales letters are written with the reader’s specific needs in mind and when writing it you should try to put yourself in the potential customer’s shoes. By doing so you should be able to answer any questions that client has in the sales script.
Keep in mind, sales letters are not letters in the traditional sense and also thinking about how many sales letters are sent in a day, it is important to know how to get yours to stand out and be noticed. It should attract the reader to it and make them want to find out what it’s about.
These one or two page advertisements should follow a logical sequence or flow, starting of course with the subject line or headline. Common mistakes in sales letters are openings or subject lines such as “Enclosed please find,” “Per our discussion”, or “Attached is”.
These are generic at best and are certainly not eye catching or attention getters. The subject line or headline should resonate with the reader and stir up feelings of interest or set the stage for solving a problem they may be experiencing. They should contain words such as “How to” or “Discover” or “Secret revealed”.
Next your script should contain a story which draws people into the letter. Create a hook or make them curious about something; ask a question but don’t provide the solution just yet. Personalize the letter with a photo of yourself which sometimes helps the reader identify with you as a person and not just some unknown entity looking for their money.
Your communication should follow the AIDA principle or outline. First get their Attention, then peak their Interest and follow this up by feeding their Desire by showing them what your product does, how it can solve their particular problem.
This should conclude the process by spurring them to Action which is of course making a purchase. Adding Bonuses is always a good idea because everyone likes something for nothing. Also include the dollar value for those bonuses, if possible, to demonstrate the true value they are getting for their investment.
A good sales letter should also include testimonials from satisfied customers. This is showing proof that the product can do what you say it does. The reader doesn’t just have to take your word for it. Always include a no questions asked, money back guarantee for 30 or 60 days.
This helps the reader over the final hurdle by showing that if they aren’t completely satisfied for any reason they can get their money back. This also helps reduce buyer’s remorse.
Finally, many sales letters fail because the writer didn’t ask for the sale, which is the whole point of this exercise to begin with. That’s like going to confession and sitting in the box for a half an hour and not telling the priest what you did. What’s the point?
Sales letters are not just about scribbling a few lines on a piece of paper and hoping that someone is going to buy your product just because you want them to. Writing an effective sales letter is an art in and of itself and should be treated as such if you’re going to have any success whatsoever online.
Is Multi-Level Marketing a Pyramid Scheme or a Legitimate Business Model?
MLM is an acronym for Multi-Level Marketing, sometimes called Network Marketing or Consumer Direct Marketing, or Seller Assisted Marketing. It is essentially any business where payouts occur at two or more levels.
MLM is not a pyramid scheme and is nothing more than a company who has Distributors, Independent Business Owners, Franchise Owners, Independent Agents and so on. It is a legitimate business model, but some people have chosen to create cons and rip-offs using this model thus giving it the bad reputation it carries in some business and online circles today.
It is a very attractive business model to most because it sells hope and the dream of residual income for life. It is the best option for many for owning their own business and attaining real economic independence.
The main premise or idea behind MLM is that hard work at the outset yields residual income for life. It is a perfectly legitimate business model which is basically a channel of distribution for goods and services that also can have a “Franchise” opportunity attached.
MLM is still essentially a person-to-person system of marketing and is a way to get undue credibility by exploiting people’s personal friendships and relationships by networking.
MLM is also defined by its rewarding people to recruit others in multiple levels and the idea is that people not only try to sell their product, but try to recruit others to sell the product as well. On the other hand pyramid schemes contain no products or services, or they include bogus products in order to justify the continuation of the opportunity.
Another criticism of MLM is the exploitation of our relatives and friends urging them to join our opportunity which often stresses relationships unnecessarily and is considered by many to be a questionable marketing tactic.
One MLM practice still in use today by some Financial Planning and Insurance companies consists of writing a list of 100 family and friends and trying to solicit them to attend your can’t miss network marketing business opportunity meeting.
One of the biggest problems facing MLM is that they seem to attract and even prey upon people who are down-and-out and desperate, and who can least afford to lose their money by purchasing memberships in these dubious programs.
These people are usually drawn to a story built around a legitimate company which elicits an understanding of the unique benefits offered by the company’s products while creating the enthusiasm to share the story with and therefore draw others into the opportunity.
As a result, there is common belief that MLM is a feasible business investment or career choice for nearly everyone and that the odds of financial success in the endeavor are comparable or better than other employment or business enterprises.
The marketing thrust of MLM is accordingly directed to prospective distributors, rather than pushing people to purchase the product. The major thrust is selling the opportunity because of the impracticality of door-to-door selling.
This is why MLM is a business that just keeps reselling the opportunity to sign up more distributors. The theory behind MLM is that the larger the network of distributors, the more product the business will be able to sell.
Whether you agree or disagree with Multi-Level Marketing, it has been around in one form or another for a long time and it will be around in one form or another for a long time to come.
Bob Withers
The Benefits of Google’s Adsense to Webmasters
AdSense is a program from Google that you can use to generate advertising revenue on your website. Google runs this ad allocation program that allows webmasters to generate revenue by displaying ads on their websites. The content of these ads is determined by the content on your website which is determined by Google.
Google sifts through your site’s content and places very relevant ads automatically on your site. They provide text, image and video advertisements that appear on participating websites. These ads appear based on the keywords and content present on the website in question. Adsense is a great way to get more out of your site, by creating an alternative revenue stream.
AdSense is definitely worth pursuing, and the best way to benefit is to build a high quality website rich in content. There are thousands of advertisers willing to pay big money to get exposure for their products online thus providing another benefit to Webmasters by providing another opportunity to monetize their traffic.
This program is all about high quality, targeted content and the more targeted your content, the more harmonized the search engines’ ads will be to your website and its content. Therefore, if your advertisements are targeting your visitors the more likely they will be to click on the ads because they find them interesting and the more money you will make from your website.
Adsense is also particularly useful for testing a new site to see if it’s going to make the money that was projected during the initial research.
This can help determine if any changes need to be made to the site to make it more profitable and whether or not it’s worth the expense to continue with the website in its current format. Another benefit to Webmasters is that Google AdSense is free.
Google does all the work in the sense of supplying the ads and determining which ads would be more relevant to your website. However when it comes down to the final decision it’s up to the website owner as to which ads go and which ones stay.
This is another benefit to the webmaster as well as the fact that he or she can also determine the final look of the promotion in terms of the color and how it fits into the website’s overall scheme.
Another great thing about Google AdSense is that it rewards you for creating sites rich in high quality, focused content which in turn makes the Web a better place for everyone concerned. The key to making great money with this program is to place ads on pages that are receiving high traffic for high demand keywords.
Once it is enabled, Google will automatically crawl the content of your pages and deliver ads that are relevant to your audience and your site content. These ads are so well matched that your visitors will actually find them interesting.
AdSense has become a popular method of placing advertising on a website because the advertisements are less intrusive than most banners and the content of the advertisements is often relevant to the website.
This program has been particularly important for small websites who do not have the budget or resources for developing advertising sales programs and sales people to deliver advertising revenue. Google’s AdSense is a superb revenue generating opportunity, which offers many benefits for small, medium and large websites online today.
Private Label Rights Articles Offer Many Advantages To Internet Marketers
Private Label Rights Articles are a great way to make extra income while saving you a lot of time and effort. They are essentially articles for anyone to use and are meant to make life easier for you as a webmaster or internet marketer.
Private Label Rights Articles are sold and along with the purchase you receive the right to rewrite or rework the articles and claim them as your own. These articles are most often purchased in bulk and are not only a useful source of fresh ideas for raw content, but they can also be used to make money by reselling these rights yourself.
Private Label Rights Articles are a terrific source of content for your website or for an article marketing campaign and can be turned into longer reports and e-Books when they are combined. These reports and e-Books can then be sold or offered as freebies in conjunction with other campaigns or product launches.
These articles are all the rage at the moment and you can’t open your email inbox without someone wanting to sell or give you hundreds or even thousands of them at once.
Private Label Rights Articles have been written by qualified freelance writers and normally they will produce them in large quantities, and then offer them to business owners along with the full rights of ownership.
If you don’t feel like writing articles yourself, these are always a viable alternative and are a great way of adding search engine friendly content to your website. However you still need to rewrite these articles in order to have totally unique content on your website.
Content is king and PLR Articles allow you to fill up your pages with quality information saving you hours and hours of work compared to the time it takes to hammer out new articles. You can use your name as the author and become an expert in your field.
You can attract more traffic to your main pages using the articles as bait for the search engines. They also allow you to setup a network of information sites linking back to your main page. You can use them to create filler content for squeeze pages that you intend to promote through Adwords.
These inherent rights acquired through purchase allow you to change the content the way you see fit, rewrite the articles to make them more unique or create new ones out of several different articles. You can create your own article directory or setup an autoresponder series for your opt-in page.
These articles allow you to create Adsense sites, Blogs, free reports or e-books. You can also make audio files out of them and sell them on your website or simply add the files as new content.
PLR articles are one of the fastest ways to generate income from your website or online business and are a godsend for any internet marketer having trouble writing their own material.
PLR articles are the choice weapon of the modern internet marketer and offer many advantages including a great resource for driving traffic and helping you get over creative slumps.
Private Label Rights Products Can Be A Lucrative Way To Establish Your Online Business
Private Label Rights Content, also known as PLR, is ready made content that people can buy and use many different ways. Private Label Rights give you total rights to products such as software, articles and eBooks and are a hot topic in today’s internet market.
Private Label Right’s products can include text, graphics and source codes, depending on the type of product and Private Label Rights Articles (PLR) are a fantastic way to add new content to your website or newsletter and fill up your autoresponder.
Private Label Rights exist to make possible the exchange of intellectual property beyond the reach of the original writer and can be sold and bought in the form of articles, reports, eBooks, and software.
These rights allow you to edit and alter the product as you see fit, and even put your own name, or your company’s name, on the product and claim authorship.
Private Label Rights Articles can be a source of much needed inspiration and save you time and are the perfect solution for many internet business owners who need fresh content for their websites or Blogs but do not want to write it themselves or pay someone to create original content for them.
Private Label Rights Articles can average from ten to twenty cents an article, while a ghostwriter can charge anywhere from ten to thirty dollars or more for one article. It’s so easy to create your own products when you use Private Label Rights.
Many of the packages and membership sites that are popping up offering Private Label Rights items include raw text, graphics and source codes which makes it easier than you think to make changes.
You simply purchase the Private Label Rights to someone else’s work and you’re ready to profit online. You can sell Resale Rights, Private Label Rights, and Master Resale Rights over and over.
Private Label Rights are the fastest and easiest way to get great content without having to create it yourself and are available on just about any topic you can think of and come in many shapes, sizes and forms.
Private Label Rights are great assets for the Internet Marketer and are characterized by a certificate of authorization that comes with the information product or products.
They are the most exciting development in Information Product Publishing in recent times and are perfect for branding yourself and your business. They are great tools to help generate an income quickly with more and more marketer’s realizing the true power behind offering a product with PLR.
This power can include instant fame, fortune and a never ending source of traffic wanting to download a product that they can call their own. Private Label Rights are the ultimate shortcut to site content and are hot right now, with more and more membership sites and PLR packages springing up all over the web.
Private Label Rights are more valuable than simple rights to resale, as rights to resale only allow you to sell the product and not alter it in any way.
Private Label Rights on the other hand are the most popular type of resale rights because of the possibilities provided by the license. This license allows you to alter the product in any way you see fit and re-brand it and claim it as your own by putting your name on it.
For people who can write there own content PLR seems to be a nice alternative for creating another income stream and for the Internet Marketer who does not create their own products Private Label Rights seem to be the answer? They can purchase the rights, modify and change the product to their liking and then call it their own.
Private Label Rights is a great way to generate an income quickly and establish your business online. By purchasing the original content you can create a wealth of very useful information products because the inherent rights allow the owner the freedom and flexibility to simply add to the original or alter it in some way.
All in all, private label rights are the ultimate form of master resale rights and are an easy way to turn a small investment into a lucrative income for the new owner.
Why Is Social Media Marketing So Important?
Social Media Marketing is a modified term of conventional Product and Service Marketing. Social marketing is not about advertising, at least not advertising on its own. It is the art of getting others to talk about your brand or products. Social marketing is the future so learning to get it right is very important.
It’s about finding your customers where they are. Social marketing is not simply buying a banner ad campaign that runs on a social network. It uses marketing techniques to generate discussion and promote information, attitudes, values and behaviors. The benefits of marketing in this way are far too numerous to ignore.
One of the benefits of embracing Social Media Marketing campaigns is Traffic from the Social Network. Traffic is great for any website where the business model is based on site session numbers, page views, advertising impressions and CPC metrics.
As with any form of internet marketing, your campaign needs to be really well thought out, and you must spend a fair amount of time on planning strategy and creating exceptional content. This is followed by promoting and monitoring and tracking the results closely.
Take your time and consider your campaign setup carefully, but be sure to get out and participate in this Internet Marketing strategy. Social Marketing is critical to the Internet Marketing Mix.
Many marketers are unsure of how to approach marketing in the social networks or even if they should approach it. The primary aim of social marketing by its original definition is social good, while in commercial marketing the aim is primarily financial.
When compiling your Social Media Network Strategy always keep in mind your customer base and what they want. Do they participate in the social networks online and is this something they would like to see your business involved with. If the answer is yes you might want to start by adding a Blog to your website.
If your employees are into the social networking scene ask them to add articles to the Blog. Always remember to add the company logo, name and any other identifying features to the background.
Once you have that in place you could consider joining one or more of the social networking sites. Choose carefully because there are many out there with some being just a waste of your time. Facebook and MySpace are two of the more popular ones.
After joining you can start a group or become a member of a group whose primary interest is your type of business, product or service.
This is a good starting point and once you begin to understand how Social Media Networking operates you can expand your involvement to other areas of interest. Remember Social Networking is the new wave and ignoring it as a strategy to add to your marketing mix could be devastating to your enterprise.
Social marketing is just a smart idea. It’s not just a slogan, public service announcement, or one-time communication or mass media campaign. Social marketing is a powerful tool that can improve an individual’s, a group’s, or a society’s welfare.
Social marketing is a relatively new, often misunderstood form of online marketing that is reaping huge rewards for website owners who incorporate it into their marketing plan.
Product Review: Social Traffic Explosion
So many people have been saying for months now that using the social marketing sites like MySpace, Facebook and the others is a great way to get traffic.
But there’s been a problem and that’s been no one has ever showed you how to do actually do it.
Not only that but a lot of these social sites don’t like you posting your website links and affiliate links all over the place so you can sometimes end up getting blocked or just not getting any traffic.
Well I found myself in the same position - I knew a little bit about social marketing, enough to be dangerous. But the problem was that although I was spending plenty of hours on these websites I just wasn’t getting any traffic or sales.
That’s when I started to look around and realized that wouldn’t it be great if there was a way you could watch how to properly get set up with the social sites in such a way that you were guaranteed to get lots of traffic?
And that’s where Social Traffic Explosion comes in …
… with 8 comprehensive step by step videos it shows you EVERYTHING you need to know about driving lots of traffic into your website and affiliate links from the social marketing sites.
You get to see, on the screen, exactly what you need to do, which buttons to press and which hidden options you need to activate to get your profiles attracting lots of highly targeted leads that are ready to buy from you.
The videos are so easy to follow that you simply can’t go wrong with them and although they cover everything they are fast to move through. You start applying the tactics from them and seeing traffic from the social marketing sites very, very quickly.
You get shown on a guided tour on the best way to REGISTER, CUSTOMIZE YOUR PROFILE and get MASSIVE TRAFFIC from some of the biggest social marketing sites that exist out there.
And the best part?
Using these social marketing sites to get lots of highly targeted traffic is free. Great huh?
Anyway, go and have a look at these excellent videos for yourself;
Social Marketing For Massive Traffic
You know how important traffic is to the life of your website?
Of course you do.
So how about I share with you some of the best ways to get traffic coming into your site using those “social marketing” sites that everyone’s talking about?
WHAT IS SOCIAL MARKETING?
People call it social marketing, web 2.0 or new age marketing but the fact of the matter is - you need to be using the social marketing websites to your advantage because there’s tons of free traffic to be had from them.
The big names like MySpace, Facebook and the rest are not only dominating news stories now and people’s minds they are starting to play a really big part in driving traffic to marketer’s pages online. The problem though is this …
… social sites don’t like marketers! It’s true! So you have to be careful when you are using them that you don’t get banned. The key is to adopt this simple “4 H’s” approach;
Humor
Honesty
Have fun
Help people
As long as you can inject a little bit of humor into your social marketing profile or even just a little piece of who you really are then you will start attracting lots of friends and widening your network.
You also need to maintain an honest approach throughout. No point uploading photos to your profile of P Diddy or Pamela Anderson pretending they’re someone you’re interested in. People want to get to know you so be honest.
Have fun! That’s one of the great things about social marketing is that you can have lots of fun doing it. Meeting new people, learning new stuff and making money from the traffic that you get from it all at the same time.
Also remember to help people. The more you can help people the more they will help you in return. So add useful links and recommendations to your profiles. Point people in the right direction and answer any questions people post on your profile or contact you with.
BUT WHAT ARE THE SECRETS TO MASSIVE SOCIAL TRAFFIC?
Easy. You can find them in this course;
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Social Traffic Explosion shows you how to succeed using the new Web 2.0 or Social Media. It takes you behind the scenes of MySpace and Facebook to show you how to attract those hordes of targeted visitors to your website.
As the article mentions above we all know how important Traffic is to our website so why not explore the most important avenue available today to increase your visitors drastically, Social Media and Social Traffic Explosion.
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This is a great product for anyone who is new to online marketing and looking for ways to advertise and drive traffic that aren’t going to cost them a fortune. A fortune they don’t have.
So be sure to check this out and start your Internet Marketing career off on the right foot with Social Traffic Explosion!
Bob Withers
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