Why Is Viral Marketing So Effective?
Jun 05, 2008 in Internet Marketing, Viral Marketing
I mentioned on Tuesday I was reading a book by Robin Sharma called “The Greatness Guide”. He also wrote “The Monk Who Sold His Ferrari”. The reason I mentioned this was not only because it’s a good book but because I’m trying to get back into the habit of reading for at least an hour every day. This is something I’ve gotten away from over the last while and I’m trying to get back into this habit for a couple of reasons.
First of all I find it to be very relaxing. If I just sit back with a cup of tea or coffee, something I’m trying to get away from, and read about someone else’s life experiences it gives me a different perspective on things and the way my life is going. Sometimes if you just sit back and think about it things aren’t always as bad as sometimes we make them out to be.
If we happen to be going through a rough time for whatever reason I find it very helpful just to hear someone else’s outlook on life, in general, and how they deal with different situations. People who are very successful and seem to have everything in terms of money and prestige aren’t very different from you and me. I believe our outlook and or attitude go a long way toward determining our so called lot in life and if we can train ourselves to make some adjustments we can be just as successful as some of the people we view as being successful.
One thing Sharma mentions in his book is the harder he works the luckier he gets. I believe that to be true and the harder we all work the more success we should enjoy but with one condition attached. I believe we have to have a passion for what we’re doing. Without the passion it’s just another job.
Anyway today I thought I would talk about Viral Marketing and…
Why Is Viral Marketing So Effective?
Viral marketing is an amazing method of generating traffic and leads but also creates a great demand for a yet to be released product. Viral marketing is not a marketing strategy. It’s in genius and quite valuable for many marketers that rely on the internet for a full time income. Viral Marketing is so successful because it creates the curiosity and desire needed to generate the demand for a product or service.
It is designed to generate excitement over nothing. It builds upon itself by word of mouth and it is so important today in all areas of business. Viral marketing is the quickest way to market a website and it’s described as a strategy whereby people are encouraged to pass on marketing content to other people.
Viral advertising may take the form of video clips, interactive flash games, e-books, images, or even text messages. In 2007, World Wrestling Entertainment promoted the return of Chris Jericho with a viral marketing campaign using 15 second videos. The videos contained hidden messages and biblical links related to Jericho.
On their website, a video required the user to put in his or her name and phone number before playback started. This then featured the coach and players waiting outside the locker room while Jericho makes a phone call to the user telling him that they just can’t start the season until he buys his season tickets. This led to nearly 200,000 page view phone calls in less than 24 hours.
If you want a truly viral video that will get millions of people to watch and share it, content is key. Some tips would be to first of all make it short. Fifteen to thirty seconds is ideal. Create a video that is simple enough to be remixed over and over again by others. When your video is finished you are now presented with the daunting task of attracting as many viewers as possible.
The main goal of video marketing on Utube is to take advantage of the web site’s traffic. You have to get your video displayed on the same page as the most viewed videos for that day. There are several ways to achieve this goal such as using Blogs, Facebook, Forums and MySpace, to embed the video in the comments section. Also make sure all of your friends know about it and have seen it and ask them to tell their friends as well. An email campaign would also help.
Viral marketing is only one of many ways to successfully market your product. It’s the new buzzword in advertising. Viral marketing is a difficult term to define, as it is used in many different contexts to describe different ideas. It is similar in nature to starting a rumor and just standing back and watching it spread. Viral marketing is just another marketing tactic but you can’t deny the results.
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